Created a scalable brand identity and guidelines used across digital and print touchpoints, improving consistency and perceived value.
Designed a cohesive identity and motion toolkit that unified product, marketing, and social assets, boosting brand recognition and campaign performance.
Led art direction and motion sequences for multi-channel campaigns, delivering a bold, narrative-driven visual language that increased engagement.
Produced a modular motion library enabling rapid production of promotional videos with measurable lift in view-through rates.